Small companies are finding after the current decline that standard concepts about service are not suitable. The clients have ended up being more critical, more requiring and less tolerant of service errors. Their commitment which was constantly doubtful now not exists. The difficulty for the small company supervisor is to examine their client service levels, pay attention to the consumers and set up modifications that will satisfy their requirements. Customer care can be referred to as part of the war of competitors. A fight where the incompetents and the typical die.


The issue is that customer support levels are not easily measurable or observable. There is a collection of small things on that add to the viewed level of service gotten by the consumer. And just the consumer can inform you that.


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